A husband and wife team have secured £50,000 of new investment into their baby care business on BBC show Dragons' Den.
Touker Suleyman backed Kokoso Baby, which is run by Warwickshire-based Mark and Lauren Taylor and makes natural baby skincare products, in exchange for a 30 per cent stake.
The couple started the company in 2014 after discovering the benefits of raw virgin organic coconut oil on their baby's dry and sensitive skin.
Their success in the Den mirrors that of Aston University graduates Nick Coleman and Andrew Allen who earlier this month secured £70,000 to grow their range of pork crackling snacks.
Mr Taylor said: "It was one of the most nerve-wracking experiences and we're still kicking ourselves about things we didn't mention.
"But, despite that, we were thrilled to leave the Den triumphant and can't wait to grow the business with some Touker Time to help us.
"We hope to share the wonders of our amazing coconut oil skincare range with many more parents and their little ones."
Shortly after the firm launched, Kokoso Baby secured a deal with Boots after entering the pharmacy chain's Inspired by Baby competition for parents with business ideas inspired by life with their little ones.
Since then, the oil has also launched in baby retailer JoJo Maman Bébé and a host of independent baby boutiques around the UK.
Earlier this year, Kokoso Baby was also selected as an ambassador for the Start Up Loans Company which helped the firm launch with a £10,00 loan.
Tim Sawyer, chief executive of Start Up Loans Company, said: "In just two years, Kokoso Baby has developed from a great idea to a well-known brand, stocked in some of the UK's most well-known retailers.
"As the demand for organic baby products increases, there's no doubt that the business will continue to grow in popularity and become one of the major players in the market.
"Our ambassadors Lauren and Mark are a great example of what hard work and tenacity can achieve and we're excited to see how the additional investment will help the business grow from strength to strength."