Birmingham will take more delegates than ever to next year’s MIPIM conference – highlighting growing confidence in infrastructure projects.
Birmingham City council leader Sir Albert Bore will be joined by no less than 25 partners from across the city to the world’s largest real estate show, in Cannes, from March 11 to 14.
The city’s presence will focus on the city’s growing transport networks – including how HS2 is joining Birmingham with the UK’s other regional economic centres, New Street Station’s £600 million transformation and the runway extension at Birmingham Airport.
Birmingham will also showcase flagship sites such as the city centre enterprise zone, as part of plans to attract investors to take up more than 19 million sq ft of new floorspace.
Sir Albert said there would be a particular focus on Birmingham’s growing technology scene.
He said: “Birmingham will be capitalising on its growing reputation as a European hub for enterprise and investment at MIPIM next year.
“It has one of the most ambitious visions for urban development in Europe – from its plans for international connectivity to the range of unique infrastructure projects on the horizon.”
More than 10 partners are already confirmed for MIPIM 2014, including Brindleyplace, Calthorpe Estates, DLA Piper, Glenn Howells Architects, GVA, Jaguar Land Rover, Jones Lang LaSalle, Nikal and Thomas Vale.
They will be among more than 20,000 participants from about 80 countries, ranging from global investors to chief executives and journalists.
Virtually all major European cities attend the event to showcase their latest developments to potential funders.
Nick Payne, managing director at Nikal, explained why it is important for the company to attend the show: “Joining Birmingham’s MIPIM delegation once again is key to our strategy of securing investor interest in our regenerative Exchange Square development at Masshouse. MIPIM is a must-attend event for the global property industry, and enables Birmingham’s private sector partners to present our cutting-edge developments and expertise to an international audience.”
Birmingham’s presence at MIPIM builds on the success of 2013’s show, which involved 11 events and 18 partners. It generated more than 150 pieces of positive media coverage about the city as a business destination – while Business Birmingham’s website received more than 2,000 visits during the event, a 30 per cent increase on 2012.
Wouter Schuitemaker, investment director at Business Birmingham, added: “Securing inward investment relies on developing strong relationships with international business leaders, and speaking with them face to face enables us to really sell the city’s strengths.
“High profile events like MIPIM are crucial to showcasing the city’s confidence and credentials as a business destination to potential investors.”