Birmingham City FC have unveiled their new principal commercial partner and shirt sponsor for the next two seasons.

Blues have teamed up with payment app company Zapaygo in a deal which sees the Staffordshire firm's brand adorn all the club's playing and replica kits for 2014/15 and 2015/16. Fans will also benefit from exclusive offers and competitions.

The previous agreement with charity Help Harry Help Others to carry its logo on academy team kits has ended but the charity is expected to be involved with the club going forward.

The Zapaygo app is a lifestyle payment app which enables users to pre-order products from smart phones and tablets.

Zapaygo said the process required no scanning, cash, cards or terminals. It is being rolled out to various bars, restaurants and entertainment venues including Marco Pierre White’s restaurant at The Cube, Mechu and The Plough in Harborne.

It is also due to set to work in retail and wholesale outlets in due course.

Zapaygo founder Richard Dilworth said: "As a small local company with great backing and huge ambitions, we are very proud to be associated with Birmingham City, its global brand presence and great heritage. We look forward to the coming season."

Birmingham City's head of commercial Ian Dutton added: "Zapaygo are going to revolutionise the way consumers purchase anything going forward.

"The great thing about this product is that it's really going to benefit our supporters but also venues as well. We're really excited about this new campaign."

The Birmingham Post has launched a free app for iPad and iPhone. Download it here.