Up to 70,000 people attended the latest Birmingham Pride as the carnival continues to gain popularity in the city.
Pride brings in millions of pounds each year into the region’s economy and brings people into its the city’s restaurants, bars and hotels.
This year’s two-day lesbian, gay, bisexual and transgender (LGBT) event saw the likes of Atomic Kitten, Example, Jimmy Somerville and M People’s Heather Small perform.
Festival director Lawrence Barton previously told the Post that most recent analysis, carried out in 2009, showed that the economic impact of Pride was between £14 million and £20 million – and its popularity has grown significantly since then.
And it costs the city very little – particularly after its £20,000 city council subsidy was axed.
The council cuts will also apply to the 2016 festival.
The event begans with a parade from the city centre to the Gay Village in Hurst Street, where a festival site hosted live music, cabaret and stalls.