A trio of workshops are being organised to help businesses in the West Midlands to boost turnover.
Business Link West Midlands, which assisted more than 90,000 companies last year, has secured the services of three leading experts from across the UK to provide the insight into ‘Networking Made Easy’, ‘Generating New Business by Phone’ and ‘How to Get Results From Marketing’.
Each event is free of charge for companies in the West Midlands and will aim to equip delegates with the practical skills and knowledge needed to target new customers and make the most of their services and products.
“With the regional economy showing sustained signs of recovery, it is more important than ever for firms to take a more concerted look at promoting their businesses and identifying new opportunities that can add to the bottom-line,” explained Helen Goring, head of marketing and events at Business Link.
“This is why we have put together this trio of individual events, specifically aimed at getting companies in front of the right people and making sure they know how to exploit opportunities when they get there.”
She added: “There are five different sessions across the three topic areas and this takes in most of the region.”
‘Networking Made Easy’ kicks off at Telford Hotel and Golf Club on June 10 and is being led by the Midlands Networker of the Year Helen Dowling, of Exceptional Training.
A specialist in working with small business, she has designed an interactive workshop that identifies which events you should attend, how to describe what you do in 30 seconds, what to do with all the business cards you collect and how to work the room.
Just a couple of weeks after this launch, Ethos’ Michelle Mills-Porter will host the first ‘Generating New Business by Phone’ workshop at Coventry and Warwickshire Chamber of Commerce and this will start with the basics of identifying targets and quashing the fear of ‘cold calling’ before unlocking tricks of the trade.
This includes creating a dynamic database, making sure you get through to VIPs and ensuring someone calls you back.
Helen Goring picked up the story: “Finally, the inspirational Rob Lowell returns to the West Midlands with his ‘How to Get Results from Your Marketing, Easily!’ event, which is due to be held at Shrewsbury Town Football Club on June 16th.”
“A former electronics design engineer turned sales specialist, he will work with delegates on building brand recognition, customer retention, securing that competitive edge and generating immediate sales results.”
To book your place at one of the events – at Telford Hotel and Golf Resort on June 10, Stoke City Football Club on June 17 and Mount Hotel, Wolverhampton, on June 23, call 0845 113 1234 or email firstname.lastname@example.org.