Bosses gathered in Birmingham yesterday for a lecture from a worldleading business guru.
Delegates from 76 organisations, ranging from Vodaphone to Reed Personnel Services and Friends Provident, were at the Burlington Hotel, New Street, to hear an address by Professor Robert Kaplan.
Professor of leadership at Harvard Business School, he hosted a seminar based around his work on what he describes as the Balanced Scorecard.
His aim was to help delegates - who paid £895 for a place at the lecture - gain an insight into creating strategy-focused organisations.
From a year-long study started in 1990, Prof Kaplan and his partner, David Norton, head of Nolan Norton, the research arm of KPMG, found that financial performance alone was not sufficient to measure a business ' s total performance.
In 1996, they published a book called The Balanced Scorecard proposing that a company should assess how it performs.