Birmingham's Bullring shopping centre is going high-tech.
By the year 2020 it will feature interactive billboards like those in science-fiction movie Minority Report, plus futuristic mobile messaging to lead customers to the nearest bargains.
Tim Walley, general manager at the Bullring, said yesterday: "In the not too distant future, we can expect a real growth in the use of new technologies to target customers at the point of purchase."
He added: "Many retailers are beginning to use plasma screens in-store as a means of advertising and we anticipate that this will become increasingly commonplace.
"The idea of using interactive billboards which recognise returning customers, like those featured in Minority Report, no longer seems quite so far-fetched.
"And while it may be some time before the average shop starts using retina-scanning technology to identify shoppers, retailers are already starting to use interactive plasmas which activate when customers draw near."
The Bullring team also predicts that retailers in 2020 will make use of evolving mobile phone technology to target consumers as they shop.
Stores will be able to send out generic text messages to all mobile phone users within a certain radius, informing them of current promotions or sales.
Mr Walley said: " Shoppers will be able to use their mobiles to check exactly what is in stock within the centre and where.
"By texting your request to a central number, you will be able to obtain a list of which retailers have the item in store, thereby saving you valuable shopping time.
"We also envision most major shopping centres to have adopted WiFi technology over the next decade, thereby enabling anyone with a laptop or WAP phone to connect to the internet wireless and free of charge while within the centre itself.
"Another major development will be bespoke fitting services which use laser technology to scan the body and create perfectly tailored clothing.
"This service is already being tested out in Selfridges' London store and is expected to become increasingly popular."
The advent of the internet led to predictions that traditional shopping trips would eventually be replaced by online purchasing.