Battle-of the sexes comments by Midlands-born newsreader Michael Buerk have come under fire in the region.
A snap-shot of opinion among media executives showed the majority felt Solihull-born Mr Buerk had got it very wrong.
They spoke out after the veteran BBC newsreader complained that life is now lived in accordance with women's rules and there had been a "shift in the balance of power."
He cited females in the top jobs in BBC broadcasting as an example, saying "these are the people who decide what we see and hear".
Mr Buerk told Radio Times magazine that society needed to admit that there is a problem.
The Birmingham Post asked a forum of media, marketing and creative experts for their views at a think-tank meeting at our Weaman Street HQ in the city centre.
PR manager for Marketing Birmingham Trudi Dunlop was dumbfounded. She said: " People work hard to get to the jobs they deserve and if it's women that get them, they deserve it."
Fiona Tooley, a director at Citigate, said that if women were better placed, better qualified, more adept and better at multi-tasking "it's no surprise they are the people who are appointed to the jobs."
Lydia Coleman, senior account manager with London-based firm Mary Lally Associates , which has clients in the region, said: "It's the most ridiculous thing I've ever heard. It's astonishing that people can think like this. I think the remarks were illconsidered and entirely wrong."
The majority of executives we talked to agreed, saying women only got the top jobs because they had the skills and deserved them, but Headline Communications partner Philip Parkin put in a cautious note of dissent, saying there may be a "grain of truth" in some of the comments, particularly in senior positions at the BBC.
James Manning, a director at Metropolis, questioned whether the debate would have happened if the comments had been made by a woman, but Rebecca Hart, an account executive with Metropolis, gave this balanced assessment.
She said that for many years women in work had suffered "with a glass ceiling" and they were now finally breaking through.
The BBC in the Midlands declined to comment.
However, recently one of the corporation's most influential former director-generals, Alasdair Milne, sparked a furious response when he accused the BBC of producing "terrible" programmes and laid the blame on the domination of women executives.
Veteran journalist Mr Buerk, defending his comments, told BBC Radio 4's Today programme said: "I did say that women increasingly set the agenda in business, in politics, in the media, in society at large, that women's values are now considered superior to men's values."
Mr Buerk said he thought that women had not necessarily benefited from the shift and he did not know the answer to the crisis.