The region's best in innovative design and creativity will be battling it out after the finalists of the BDI, Industry & Genius Awards were announced this week.
Three collaborations have been nominated for the top Industry & Genius Award, celebrating collaborations between Birmingham's burgeoning design community and industry.
Nominees include the Eden Originals garden products created by Whitehouse, Mainwaring Design Consultants and metalworkers Bird Stevens and a series of iconic architecture at stations developed by the Renn & Thacker Partnership and Centro.
A low cost guitar developed from a new material created by the Technology Innovation Centre and Birminghambased Patrick Eggle Guitars is also up.
All three ventures, along with those nominated for a further 12 categories, will go forward to the award finals on November 24.
Over 130 projects were entered for the awards and a vast array of innovative designs from across the West Midlands have reached the final 42.
These include architects SMC Corstorphine & Wright's design for Stratford High School, artist Kerry O'Connor's innovative porcelain vase range entitled ' vessels' and media company Definitely Red's IMP - a media player that can be updated remotely via the internet.
Held at Birmingham's IMAX theatre at Millennium Point, the event will be hosted by Kevin McCloud, presenter of Channel 4's Grand Designs show.
The competition, funded by Birmingham City Council and sponsored by Calthorpe Estates and the Birmingham Design Initiative, serves to recognise and celebrate the most inspirational building, environmental and product designs borne out of Birmingham and the West Midlands.
Award submissions were received in six Places & Genius categories ( Architecture, Landscape, Conservation, Urban Design, Interior Design and Green Design), and six Product & Genius categories (Jewellery/Silversmithing, Ceramics & Glass, Consumer Products, Interior Products, Transport Design and Medical Products).
Founded in 1989 and last held in 2002, the Industry & Genius Awards have now been revamped for 2005.
Councillor Ken Hardeman, cabinet member for regeneration for Birmingham City Council, said: "The announcement of the short listed entries represents an eagerly-awaited milestone for the entrants and organisers of this year's BDI, Industry & Genius Awards.
"The countdown to the awards ceremony has now begun in earnest and there is not long to go until the Midlands' creative industries can celebrate their achievements in what stands to be the culmination of three year's work."