More than 100 jobs are to be created in Staffordshire following the opening of an office for the University Hospital Birmingham NHS Foundation Trust.
The 8,500 sq ft facility, housed in the second and third floors of the Forecourt development in Stoke, will eventually employ more than 100 in senior administration roles and manage ten per cent of all NHS pension and payroll tasks.
Mark Britnell, chief executive of the NHS Trust, said Hanley's readily available skills base and overwhelming welcome were two of the main reasons for setting up in North Staffordshire.
He said: "We knew we had made the right decision to come to Stoke-on-Trent when we received 200 applications from the first job advert, something that similar ads in Birmingham and Oxford couldn't generate.
"This office will provide training and offers people the chance to join at trainee level, with real potential for swift promotion.
"In addition it will also become one of the first sites in the UK to introduce the new NHS payroll system."
UHB runs the Queen Elizabeth and Selly Oak hospitals in Birmingham, providing specialist care and treatment for 5.2 million across the West Midlands.
Elaine Lawrence of InStaffs, the inward investment agency for Staffordshire, said: "This is fantastic news for North Staffordshire and yet again supports the area's growing reputation as a centre of excellence for medical and healthcare related companies.
"The trust identified the city as a potential location for their new office, but wanted to test the labour market. We worked with Stoke-on-Trent College to offer incubator space at its Digital-i facility at MIC house, Trinity Street, while longer term accommodation options were investigated, including the eventual choice of the Forecourt.
"When they received 200 enquiries from just one job advert in the local paper it gave them confidence that the area had the ability to support this type of higher value office activity."
The Stoke office, which joins additional sites in Birmingham, Coventry and Oxford, will provide payroll services for NHS employees as far south as Sutton in Surrey, Ipswich in the east and Weston-Super-Mare in the West.
It already employs 25 people, with a recruitment campaign starting this week to find a further 35 recruits. There are also plans in place to increase this to over 100 in the New Year.
Steve Abbotts, head of Staff Services for the University Hospital Birmingham NHS Foundation Trust, said: "This is the first step of a longer term process, with very significant growth plans in place for early next year.
"As a trust we are committed to supporting regeneration, such as the significant programme under way in North Staffordshire. This shows how the NHS can build links and create opportunities beyond the hospital and in the community."