If you see spots before your eyes in the next few months, then blame the Black &White Group, the mortgage and loan broker based in Rugeley.
The company is undergoing something of a makeover for its corporate image and is investing in a new marketing push featuring spotty dogs.
The Dalmatian dogs and puppies were recently photographed in a variety of poses and will be seen over the next few months as Black & White rolls out its latest campaign.
Adrian Childs, chief operations director said: "The dogs were real stars.
"In fact I have seen a lot worse acting in soaps - I think we may have 'spotted' some real talent."
The Black & White group was founded in 1986 to address the needs of people often refused the financial services offered by the major high street banks.
It now lends more than £ 1 billion per year and employs more than 250 people.