Organisers fear one of Birmingham's key networking events could face the axe at its prime city centre venue.
Bosses are carrying out a review of The Breakfast Connection which has been staged at the International Convention Centre since 1992.
The move comes as the NEC group ? the ICC?s parent body ? takes a fresh look at a range of issues under chief executive Andrew Morris, who took over this year from Barry Cleverdon.
The review has prompted fears among partners behind The Breakfast Connection that the plug may be pulled at the ICC.
The Breakfast Connection has drawn up to 450 people ? coming from areas including media, marketing, creative, industry and others ? to events staged roughly every two months.
Speakers have ranged from an ?imagineering and futurology? expert from Orange and leaders in creative, media , marketing and business from the West Midlands and beyond.
The event is organised by Birmingham Chamber of Commerce and Industry, Birmingham Forward and the ICC.
Chamber spokesman John Lamb said the value lies in the opportunity to generate business through networking ? but he conceded the number attending had dropped off in recent months.
He said: ?There is probably scope for re-organising how we run the event in some shape or form. We will work with all parties to try to ensure its future success.? And Andrew Sparrow, deputy chairman of Birmingham Forward, told The Birmingham Post he believed there was a possibility the plug may be pulled at the ICC.
There was a school of thought that argues the group may seek to use the venue used the Breakfast Connection in more financially profitable ways.
He said: ?This is an important event for Birmingham and the region and we have to look at the broader picture. It?s a major forum and of great value. We believe it should continue. ?
One of the challenges was to maintain a high standard of speakers to attract representatives along. The Breakfast Connection costs #27.50 per head, or #275 for a table for ten.
A spokesman for the NEC Group said confirmed a review was under way following the appointment of Mr Morris.
She said: ?We?re taking a fresh look at the way we carry out our operations.?
She could not say when the Breakfast Connection review would be completed or what it?s remit was. n Chamber spokesman John Lamb has been appointed chairman of Birmingham Press Club. See next Monday?s Media & Marketing for a full interview on his vision for the future.