Business owners are being encouraged to swap pin-striped suits for Santas boots and get running for disabled kids.

Newlife Foundation is hosting a Santa Dash in Cannock and is looking for willing participants to take part.

Cannock Council and Cannock Shopping Centre have supported the start of the event, which will bring some festive cheer to the town centre on December 18 starting at 11am from Cannock Leisure Centre. The route crosses Park Road and goes on to Market Place to finish at the band stand where the dashing Santas will cross the finishing line and be met by families that have been helped by Newlife.

This fun run of just one or 1.5 miles is a celebration of Christmas and a chance to be part of the first annual event of its kind in Cannock.

Newlife chief executive Sheila Brown said: “I just know there’s a lot of budding Santas out there who are willing to dash for disabled kids, so I am hoping that Cannock people will turn out in force. Please sign up yourself or challenge a friend or work-mate to sign up to be Santa.”

Newlife currently has six children in Staffordshire who need £10,543.19 for essential equipment. Santas can run, walk or jog a route and need to raise at least £25 in sponsorship to enter. Thanks to a sponsor Newlife Foundation will supply a free Santa costume if required.

For information call Rachel Thomas on 01543 462777 or 07974 348993.