Bob Geldof will be sharing the secrets of his financial success with Midlands businesses, after being named key speaker at an event in Coventry.
The rocker and anti-poverty campaigner will talk about his less publicised media work, which contributed to his estimated £35 million fortune.
Mr Geldof, who received an honorary knighthood in 1986 for organising the Live Aid charity concerts, formed TV production company Planet 24 in 1991.
The company produced shows such as The Word and The Big Breakfast and was eventually sold for £15 million in 1999. Mr Geldof is now non-executive director of Ten Alps, which produces TV and radio shows and 300 printed publications.
Around 3,000 SMEs and 200 exhibitors are expected at this year's B2B Midlands event, aimed at owners, directors and managers of small and medium-sized enterprises.
Bron Ellis, of organisors B2B Portfolio, said it was a coup to get the former lead singer and songwriter of the Boomtown Rats.
She said: "We are delighted to have Bob Geldof on board and believe he will be a considerable attraction. Everyone knows how inspirational he can be but his business background does not always come to the fore so this will be the perfect opportunity to hear about his secrets for business success."
October's event is run by Bristol-based B2B Portfolio with Coventry and Warwickshire Chamber of Commerce and Birmingham Chamber.