So, could this be the most expensive broken metatarsal ever?
I am of course referring to Wayne Rooney's foot and, even if you hate football and are dreading the World Cup, the outcome could be seriously important for your business.
Naturally, for those of us who are looking forward to the whole jamboree, there are now endless opportunities to play the armchair England football manager.
Assuming Rooney is out, and surely we are not going to take yet another injured player in the vain hope of a miracle recovery - didn't we learn anything from pinning our hopes on a half-fit David Beckham last time round - then you play Owen and Crouch as dual strikers.
But what if Owen isn't fit, with his broken foot still playing him up?
Then you play Crouch as the lone striker and a five-man midfield of Gerrard, Beckham, Cole, Lampard and Carrick.
There you go, easy.
Why did they choose Steve McClaren as the successor to loverboy Sven when they could have picked me? Baffling.
Still, the corporate invites have been coming in for England's group games and clearly there has never been a more important time for "networking" with the business community.
And I'm only partly kidding - with loads of movers and shakers in the same room it often does present a good opportunity for a catch-up.
Get into the office early, batter out the day's news stories, and might just make the kick-off. That's the plan.
Whether it works or not is ultimately in the lap of the gods . . . and the editor!
But, seriously, the World Cup matters hugely to many sectors of the business world and, if England fail to reach the latter stages, possibly because of Rooney's loss, it won't just be England fans crying in the streets.
A serious and much needed boost to many sectors will be cut off before it has had a full chance to develop.
Think of the extra pub trade, off-licences, betting shops, replica shirt sales, fast food, the advertising industry . . . there are many keeping their fingers crossed that the kid from Liverpool, who looks like he has come straight out of the Beano, will be restored to health in time.
The High Street has been finding it tough for months, albeit the most recent surveys have hinted at the possibility of an improvement.
The most recent CBI distributive trades report showed 38 per cent of retailers saying sales volumes were ahead of April last year, while 36 per cent reported a fall.
Not a lot of joy there you might think, but the resulting positive balance of two per cent followed three months of declines. Today's British Retail Consortium figures report a pick-up of 6.8 per cent in April.
A chink of light? Possibly. But there are still plenty of store managers out there desperately hoping that the World Cup can get the tills ringing . . . so they can hit their targets and perhaps make their bonus.
And that is why lots of us have suddenly become experts on the science of the foot - metatarsal bones a speciality.