Almost two-thirds of downloads of a Birmingham-made app have come from China.
A total of 65 per cent of players downloading ‘Home Bear’; a gaming app developed by Birmingham Science Park Aston-based Dojit, are Chinese.
Launched last month, the statistics are based on the first 10,000 downloads of the child-friendly app, which is available on both the iOS and Android mobile operating systems.
As well as the Chinese language market, Home Bear has been downloaded by English, German, Portuguese, French, Spanish, Japanese, Italian and Russian-speaking players. Only 16 per cent of the downloads to date have been from English-speaking players, with the majority of those being located in the US.
The non-violent game is based on a cuddly bear’s journey home through a number of scenes and levels. A ‘freemium’ game, the first 20 of a total of 240 levels are free to play, at which point players need to pay £1.69 to upgrade to the full game.
David Bozward, Founder of Dojit said: “The Home Bear app has been designed for an international audience, with much research going into which languages to make the game available in. The team has also undertaken extensive research to define the appearance of the scenes and the main feature of the game; the bear.
“While we anticipated a high proportion of international players, for 65 per cent of the first 10,000 downloads to be from China is interesting, exciting and could be highly lucrative. In order to capitalise on these initial results, we are currently enhancing a number of scenes and levels to ensure the game has even greater appeal to Chinese players. China represents one of the biggest markets for gaming apps in the world. If Home Bear began to trend over there in a significant way, the pay-off could be phenomenal.”
Dr David Hardman MBE, chief executive of Birmingham Science Park said: “Irrespective of size, games developers naturally operate in a global marketplace and they see opportunities, rather than barriers to selling their products to an international audience.”
The UK digital games industry is the second largest in the world after the US, and the West Midlands is home to 25 per cent of the country’s total games workforce.
Dojit, which employs a team of 10, comprising coders, designers and developers, was founded in 2012 in the science park’s Entrepreneurs for the Future Centre (e4f).