Birmingham certainly looked a yellower place on March 2 as special events took place around the city to mark Big Yellow Friday.
Big Yellow Friday is the national annual fundraising day for Children’s Liver Disease Foundation (CLDF) and more than 200 yellow themed events took place around the country in a bid to raise £70,000 for the UK’s leading charity dedicated to stamping out all forms of childhood liver disease.
And as the national charity is based in Birmingham, the city certainly played its part.
In businesses throughout Birmingham people were wearing yellow, eating yellow and buying yellow to make sure the fifth Big Yellow Friday was the biggest to date and every penny raised is much needed, according to CLDF chief executive Catherine Arkley.
Ms Arkley said: “Every day in the UK, two children are diagnosed with a childhood liver disease – that’s more than childhood leukaemia – and there is still no cure. It’s a shattering diagnosis which means a lifetime of care and CLDF is there to pick up the pieces. We provide support to families and young people affected; act as an information hub for patients and healthcare professionals and help fund vital research into all aspects of childhood liver disease.
“To do this we rely on community fundraising for over 75 per cent of our income, so Big Yellow Friday really is a big day for us.
“It was great to see how Birmingham responded and we are truly grateful for everybody’s hard work.
“Every contribution helps to make a real difference to the lives of families affected by liver disease.”