A new three-minute film costing £90,000 is set to spearhead a drive to bring millions of pounds of investment to Birmingham.
The promotional footage will be be showcased next week at MIPIM - the world's largest property exhibition, which brings together developers and investors from across the world at Cannes.
Inward investment service Locate in Birmingham, supported by Marketing Birmingham, commissioned the film Brilliance as part of its campaign to raise the profile of the city.
Organisers say the new production is the first major promotional film the city has made since the 1970s.
The idea is to explode myths about Birmingham and help to drive investment.
Dave Hodgson, marketing director of Marketing Birmingham, said: "This film is not just another promotional video. We're treating it very much as a cinematic film and have taken a quality approach to both its content and production.
"By creating a 'big city feel' and by using powerful and emotional images we hope that we can convey the current personality of the city and help change any misconceptions."
The Birmingham film - which was showcased to an invited audience at Birmingham's Electric Cinema last week - will be screened on Wednesday, March 15, at a gala Birmingham dinner at the Carlton Hotel, Cannes.
Mr Hodgson said a number of agencies and consultancies helped to deliver the promotion which highlighted not only the changing face of the city but also the investment opportunities within it.
The theme of the film was developed by Sutton Coldfield and London advertising consultancy WAA.
Featuring a guitar-based soundtrack by Moseley-based band Murdoch, it was produced by CAN Communicate, the company behind the film which helped in the successful London 2012 Olympic bid.
Neil Rami, chief executive of Marketing Birmingham, said: "Any misconceptions about Birmingham are deep rooted in the past. There is an energy and vibrancy here that people sometimes miss, so our film combines the city's historical context whilst looking to the future development of Birmingham."
City council leader Mike Whitby said the film would have wide uses after Mipim.
He added: " "Although we are showing the film first to an important property audience, the film does illustrate the diverse nature of Birmingham and can therefore be used to promote not just property but also conferences and exhibitions, retail, leisure, educational and business opportunities here in the heart of Birmingham."
Mipim takes place between March 14 and March 17 and involves more than 17,500 participants from 74 countries. The Birmingham delegation has been boosted by added support from Arena Central Developments, the joint venture set up by Miller Developments and Bridgehouse Capital which is behind the long awaited £400 million Arena Central scheme in the centre of the city.
Redevelopment success under the spotlight will include schemes such as Arena Central, The Cube, The Mailbox, Snow Hill, Colmore Plaza, and Baskerville House in the city centre.