Birmingham Future has announced the creation of its new diversity team.
Headed by Alex Bishop, associate at DLA Piper Rudnick Gray Cary, the aim is to encourage the professional services sector to become more representative of Birmingham's demographics as it moves closer to becoming the first ethnic majority city in the UK.
Ms Bishop said: "As well as clearly being the right thing to do, increasing the diversity of our sector is essential for sound business reasons.
"Already the professional services sector is experiencing a skills gap and, with the younger population comprising primarily those from ethnic minorities, if we do not attract more into our firms then this problem will only grow. Furthermore, there are plenty of talented and able young black and Asian people. Because they feel the professional and financial services sector is not for them, we are missing out on their potential.
"Our team intends to celebrate the role models who can inspire young blacks and Asians."
The other members of Birmingham Future's diversity team are: Aaron Reid, BirminghamProfessional Diver-City; Anjum Khan, Basic Training Centre; Faraz Yousufzai, Working Links; Praveen Gupta, BDO Stoy Haywood; Raj Basi, Bevan Brittan; Sheila Corkett, Mott MacDonald; and Victoria Garrad, Gateley Wareing.
Chris Robertson, chairman of Birmingham Future and a partner at Deloitte, said: "The demographic make up of our clients has changed.
"If professional and financial services firms are to advise and represent their clients successfully then they must be able to reflect the diverse client community."