Birmingham Airport has announced a new route to the Danish town of Billund from June.
Bmi Regional will operate the flights six times a week, Monday to Friday and Sunday, with the first scheduled for June 3.
Billund Airport in west Denmark is close to attractions such as Legoland, tropical waterpark Lalandia Aquadome and Givskud Zoo.
It also provides easy access to the Jutland Peninsula which offers stunning walks, biking and log cabins, Bmi said.
This announcement follows the launch of new European routes by Bmi Regional from Birmingham including Toulouse, Lyon and Gothenburg.
Jesper Klausholm, head of airline relations and marketing, Billund Airport, said: “Our airport is the second largest airport in Denmark and 42 per cent of total Danish GDP is generated in Billund’s catchment area.
“More than 40 per cent of the Danes going to the West Midlands are travelling for business, and over 70 Danish companies have offices in the UK Midlands.
“This new route from Billund with Birmingham is going to greatly improve business connections between these two cities.”
Bmi Regional chief commercial officer Steve Hoy said: “With increasing congestion in some London airports, Birmingham Airport is a great alternative to those who recognise the benefits of less crowded airports, speedy boarding, good shopping and eating facilities.”