Biopac, a Midlands-based developer of compostable packaging materials, has announced the launch of environmentally friendly packaging for Red Bull, the soft drinks manufacturer.
It has produced a compostable and biodegradable cup for Red Bull, which will be used for the first time this summer at a number of outdoor festivals and events.
The Royal Parks and other concert venues do not permit cans, hence Red Bull tasked Biopac to produce something environmentally friendly to dispense their drinks into.
Red Bull has a significant presence at high profile events including Hyde Park's outdoor concerts and motor races.
Made from a carton board material laminated with a compostable film, the new biodegradable cup can be disposed of through composting, meaning it will disappear within a matter of weeks.
"In response to increasing environmental awareness and consumer feedback, companies are continually looking at how to be more eco-friendly. Biopac recognises this and prides itself on producing environment friendly packaging to meet clients' specific needs," said Eric Graham, managing director.
Emma Crookes, trade marketing project manager for Red Bull, said: "We are delighted with Biopac's response to our brief and look forward to using these greener cups at our stands during this summer's events, in turn helping to combat litter, which is always a problem."
Based in Malvern, Biopac was established in 2001 to market and establish a wide range of biodegradable and compostable packaging materials.
It produces biodegradable trays, films, fruit and vegetable bags, magazine packaging, cutlery and various horticultural products, all of which are compostable, biodegradable and conform to strict European standards.