A new UK-based website - www.seniorconcessions.co.uk - has been launched to give senior citizens access to the many, often hard to spot, discounts available to the growing over 55s sector.
Its founders - Senior Concessions - claim the site is the fruit of extensive research into the market and represents the first comprehensive approach to achieving substantial savings for senior citizens.
Seniorconcessions.co.uk is described as a "practical, easy-to-access" information source that allows the senior citizen to identify attractive savings on offer in a wide range of fields, which can be searched by topic, area, and age.
It also identifies 'universal concessions' that the mature market can benefit from - and of which many may be unaware.
The need for such a site was established through research with the age group, which showed that awareness of the range of available discounts and concessions was at best patchy.
Senior Concessions also says there is no other single source of information that covers state benefits, commercial opportunities, entertainment, health and fitness and the many other concessions that it has identified.
Established by senior practitioners in the fields of market research and communications, the website is intended not only to put senior citizens in touch with discounts for which they qualify, but also to aid business in developing this increasingly important sector of the market.
Categories covered on the site include travel, holidays, days out, shopping, finance and insurance, hotels, accommodation, eating out, entertainment, gardening, golf, housing benefits and entitlements.
Senior Concessions added that the website, now operational and free to use, covers an unprecedented range of senior concessions.
* Further information on concessions is available on www.seniorconcessions.co.uk