Birmingham marketing and events consultancy Big Cat Group has launched a six-month pan-European campaign for My Travel's Special Products division.
With an estimated project value of £300,000, Big Cat will design, plan and deliver a pan-European marketing strategy and all planning and event logistics for a three-day cruise event, as well as on-the-day delivery.
The target audience is 60,000 Escapade's customers visiting My Travel's 12 destination resorts throughout Europe and South America this summer.
Escapades is a cruise to Amsterdam aboard DFDS Seaways' 35,000-ton ship, the Queen of Scandinavia.
Anthony Tattum, Big Cat Group director of marketing, said: "Planning and pre-season training, combined with a full understanding of the core proposition have been central themes in our approach."
