A series of events by Birmingham Chamber of Commerce and Industry is set to attract more than 4,500 people to the city, the organisation said today.
The chamber claims the "Big 3" series over the next 12 months will attract the biggest audience of business people ever assembled in the city, it claimed.
John Crabtree, the chamber's vice-president who will be installed as president in October, said: "The three events will reflect the business and ethnic diversity of Birmingham."
The series starts on Saturday, November 4, with the Bollywood-themed Institute of Asian Businesses annual dinner.
The principal speaker will be Karan Bilimoria, the founder and chief executive of Cobra Beer.
Chamber events manager Lisa Ibbotson said: "This will be a celebration of Birmingham's ethnic diversity. The Bollywood theme will add pizzazz to an event which has always been the highlight of the city's Asian business calendar."
Sameena Ali-Khan, the ITV Central news presenter, will compere the evening.
The Chamber's most prestigious event, its annual banquet, takes place on Tuesday, January 23, when Mervyn King, governor of the Bank of England, will be the keynote speaker.
On March 2, over 3,000 delegates are expected to attend the Chamber annual conference, exhibition and awards dinner.
Chamber marketing manager Catherine Johnson said: "All of the events will reflect a new sector focus format which is being launched shortly by the Chamber.
"This will ensure that all facets of business will have a dedicated professional adviser at the Chamber."