A Midland marketing executive is aiming to score after launching a new consultancy inspired by the footwear of an ex-Mansfield Town goalkeeper.
Size 101/2 Boots was named after Kevin Hitchcock - now the Blackburn Rovers goalkeeping coach - by its managing director Bernard Savage.
Mr Savage is a lifelong fan of Mansfield Town FC, who won the Freight Rover Cup at Wembley, their only final there, in May 1987 following a penalty shootout in which keeper Kevin Hitchcock made two important saves.
After meeting Mr Hitchcock, who had attributed his own success to his size 101/2 boots, Mr Savage decided to recreate that success for his company.
The Nottingham-based business performance, sales and marketing consultancy has even got the backing of Mr Hitchcock.
"My size 101/2's became legendary for stopping shots," he said. "But Size 101/2 Boots look like they'll get a reputation for scoring instead."
Mr Savage's company has already attracted clients such as Midlands law firm Browne Jacobson.
Mr Savage said: "The name makes people take note and ask the question, so it's a definite shoe-in!
"It fits perfectly with our goal to provide creativity and ideas with a hard commercial edge."