Traditional home deliveries of Birmingham’s well-known Davenports beer are set to start again before Christmas.
The beer – once brewed on Bath Row in Birmingham and known for its famous TV ad jingle ‘Beer at home means Davenports’ – will be sold online by the Highgate & Davenports brewery.
The Davenports beer at home scheme started in 1904, and bottles were last delivered from the former Bath Row site in the 1970s.
Highgates & Davenports brewery started making the beer again in 2003, but put plans to start delivering the beer again on hold after it went into administration earlier this year. But the plans were restarted after the company was saved by its new owners, property developers Simon Toon and David Lindol.
Highgate & Davenports marketing manager Stu Baker said: “We are very excited about the prospect of relaunching Beer at Home. With the current market showing growth in the off trade, we feel that offering our drinkers an all-round experience of the brand is key to growing our existing market share across the board.
“The exercise is two-fold. Whilst the aim is to increase our sales through the website, we also feel that reinforcing the values of Davenports and increasing exposure of the brand across its homeland will encourage people to try the brand in licensed outlets, and invite people back in to pubs once again.”