Children's TV favourites Basil Brush and Postman Pat, as well as rock band Oasis, have been unveiled as some of the new signings to BT's planned TV-via broadband service.
The firm hopes to launch BT Vision in the autumn and said deals with four independent producers and distributors would widen the choice of video-on-demand for viewers.
The system will be available to BT broadband customers and will offer freeview channels, an 80 hour TV recorder, interactive internet services, as well as the pay-for-view catalogue.
As part of the deal, NBD Television has agreed to provide around 60 hours of concerts and music programmes, including Oasis: Live by the Sea and Duran Duran: Live at Wembley.
Meanwhile, Portman Film and Television will stream the comedy series Doc Martin with Martin Clunes and Wall to Wall Television will broadcast documentaries and lifestyle shows, such as Rosemary: Queen of the Kitchen. BT has also signed a deal with Entertainment Rights to air the children's shows Basil Brush and Postman Pat.
Dan Marks, chief executive at BT Vision, said: "We are delighted to have concluded these deals which ensure we are able to offer a wide range of films and TV programmes.
"We look forward to working with these leading independent producers and distributors to develop on-demand opportunities and additional revenue streams for their programming."
The company declined to comment on how much the deals were worth or how long the programmes would be available as part of the BT Vision catalogue.
BT Vision will be available without a sub-scription fee through a set top box - expected to cost around £100 -which will need to be hooked up to a BT broadband connection. It is not known how much it will cost customers to download the films, concerts and programmes, although a spokesman expected prices to be "broadly in-line" with existing services.
BT signed a deal in May with Dreamworks - maker of family film Shrek - and already has the rights to delayed FA Premier League football coverage for the 2007/2008 season.
It has also agreed a tie-up with Endemol, the production firm behind Big Brother and the Noel Edmonds' gameshow Deal or No Deal - which BT already sponsors.
The firm delivered its tenth quarter of revenues growth in a row in July. Sales were up three per cent to £4.86 billion in the period between April and the end of June.