An organisation specialising in a modern version of one of the world's most ancient ways of trading is set to expand in the Midlands.
Bartercard UK plans to boost its operations by increasing its number of franchises from 16 to 26.
It aims to target a drive for business in the region and the north by setting up the new franchises in locations yet to be decided.
Ian Jones, managing director of of Bartercard UK, said: "Expansion through franchising will enable us to quickly increase our presence across the Midlands and North, and we are currently in the process of identifying suitable areas that will complement the reach of existing offices, bringing bartering - one of the world's oldest business concepts - to a whole new audience."
Bartercard operates a business exchange "barter" system which allows members companies to buy and sell goods and services without using cash to pay for them.
It has its own currency, Trade Pounds (T£), which holds the equivalent value to the pound sterling. It operates a completely selfcontained economy.
Trade Pounds are recognised legally by HM Revenue and Customs.
The company launched its first franchise in Birmingham in 2003.
Jobs that are created as a result of new franchises include administrative positions, trading consultants, sales representatives and account managers.
Bartercard currently generates over £4 million in trade between member businesses and it will have a stand at the British Franchise Exhibition which is being held on October 7 and 8