The popularity of cask beer with young drinkers has seen its fans rise to nearly nine million - much to the joy of Black Country brewer Banks's.
The Cask Report 2010 revealed the number of pubs that stock Britain’s national drink is now up by 3,000, which in itself has seen the category grow by five per cent in the past 12 months – and the number of 18 to 24-year-olds choosing cask beer has jumped by 17 per cent.
The report also revealed that regional brewers along with microbreweries are in volume growth, unlike multinationals which are in significant volume decline.
The growth was welcomed by Wolverhampton brewers, Banks’s, which said it had noted the effects over the course of the year.
Joanne Wyke, brand manager at Banks’s, said: “The report confirms what we’ve been noticing here at Banks’s – that more people are discovering cask beer. And what’s most encouraging is once they’ve discovered it, they stick with it.
“For our customers in the Black Country it has provided a point of difference over their non-cask stocking rivals, as the figures show that in pubs up and down the country, cask beer is outperforming its rivals and helping to boost the local economy.”
Writer and author of The Cask Report, Pete Brown, said: “This is great news for any regional brewer. More people than ever are drinking cask beer and are interested in the regional styles that make them relevant to local customers and give them provenance.”