A Black Country specialist food business is celebrating its 45th birthday in style after recent sales growth put it on course for a record year.
Sunrise Bakery, which employs 27 people at its production facility in Smethwick, is set to see turnover rise significantly as more high street multiples chose to stock its range of hard dough bread and spice buns.
The Caribbean food firm is now featured in more than 90 Asda stores, 60 Tesco outlets across the UK and in more than 200 independent retailers.
It marks a strong growth pattern for the business, which was first formed by Herman Drummond and William Lamont after the duo had worked at a similar bakery in the Midlands.
“2011 is a big year for Sunrise and we’re planning a series of events to mark the occasion, including further investment in our production facilities and the launch of a new product,” explained managing director Errol Drummond.
“The idea is to create a buzz around the firm with employees, suppliers and, importantly existing and potential customers. We will also use our birthday to help raise the profile of niche food companies and future minority ethnic entrepreneurs and what they can achieve with the right ideas and the right drive.”