Black Country bakers Firkins have announced that they will be working with youth homelessness charity, St Basil's for the next 12 months, helping the organisation to reach its target of raising over £500,000 a year through charitable donations.
The relationship between Firkins and St Basil's began last year when the company approached St Basil's about getting involved.
Sarah Bolderston, a bakery spokesman, said: "We were looking for one charity to focus all our efforts on and we already knew about St Basil's.
"We knew it was something that our staff and customers would want to get behind and help raise money which would go towards improving and making people's lives better in the local communities we serve."
The company, which has 56 stores across the Midlands, has already started planning a series of events over the next year and will help raise money through collection boxes in stores and sales of the newly created 'St Basils Bun'.
Georgia Blackwood, St Basil's fund-raising officer, said: "We were really pleased when Firkins' approached us about working together.
"This is the beginning of a positive and fruitful relationship for both organisations.
"With our bright red collection boxes in all of Firkins shops, customers will be able to donate their small change easily, knowing that their money is going to a good cause.
"Ideally, we would like to raise at least £3,000 through our collection boxes and we are convinced that through the enthusiasm of Firkins staff and customers, we will achieve this target in no time."
St Basil's is the UK's leading youth homelessness charity and houses over 450 young people aged from 16 to 25 a night.
Contact Georgia Blackwood on 0121 772 2483 or email email@example.com.