A so-called bait bomb has been launched by a Midland manufacturer with claims it can turn an average fisherman into a great one.
The product has been created by Powergrade Prototype & Production Development Engineering as part of its efforts to diversify from the automotive industry.
The company, which employs 16 people in Coventry, designs and develops new components and assemblies.
It also produces prototypes, tooling and carries out low to medium volume manufacturing as well as helping firms with outsourcing of their operations.
But following the down-turn in the automotive industry, it has aimed to reduce its reliance on that sector by launching into the construction, transport, medical, and consumer goods markets.
Among the consumer goods designed by the company is the bait bomb, which the company hopes will sell upwards of 200,000 per year.
The bomb is an active bait delivery system - in layman's terms a bomb shaped capsule which contains live or dead maggots, chopped worms or feeder mix to attract fish.
Richard Kantor, director of the Powergrade, said: "We had to diversify or die, and we didn't want to die so we started looking at other s ectors apart from automotive."
The idea was born at a football match between Coventry City and Stoke 18 months ago.
Alan Ferrar, operations manager of the company, said: "Three of us were at the match, and we got talking about fishing. A friend of mine, John Carris, came up with the idea of having a feeder that opens up and presents the bait to the fish.
"Then we had the idea of making a feed dispenser that looked like a bomb."
The aerodynamic shape of the device - with a dimpled front similar to a golf ball - allows the bait bomb to be cast over a distance of more than 75ft.
The device works by having a biodegradable release tab which dissolves in the water after 40 seconds.
This delay enables an angler to manoeuvre the bait bomb into the best position before the bomb springs open, spraying the bait over a wide area at the bottom of the river or lake.
This attracts more fish to it, who come closer to the hook bait. When a fish is caught, the shape of the bomb allows the fish to be brought vertically to the surface by the fisherman.
Mr Ferrar said: "The shape of the bomb is both aerodynamic and hydrodynamic.
"It can turn an average fisherman into a good one. I've managed to catch a 17lb common carp with one at Square Lane lake in Fillongley, while the son of one of my colleagues has caught a 22lb carp with one."
The device is being sold through the company's website, although there are plans to do so via angling shops.
As well as being designed in Coventry, the plastic mouldings are produced by Wolverhampton-firm TISA, before it is assembled by Powergrade in Coventry.
Mr Kantor said the potential for the Bait Bomb was enormous.
He said: "Even if we only sell to ten per cent of Britain's anglers, that's 200,000 bait bombs per year.
"But we are also looking at overseas markets, especially Europe and the US."
The bait bomb is just one of the devices that was being shown off by Powergrade at the the Midlands Manufacturing Technology Exhibition, held at the Ricoh Arena, in Coventry, yesterday.
The company, which featured on a stand supported by the Accelerate Initiative, also showed off its new trench clamp - a device which allows builders to speedily put in temporary covers across trenches to stop pedestrians falling into them.
The clamp is secured to either side of the trench, allowing a platform to be put in place in a matter of seconds.
Mr Kantor said: "In the past construction workers would have to glue or screw down a board or even fill in the trench, which could be very time-consuming.
"With this device a cover can be put in place in 30 seconds. We have had to diversify the business.
"We have to work on new designs and would love to hear from design houses how we could help turn their ideas into reality."