Two former Birmingham students are celebrating a year in business as luxury baby product makers.
Mark Nicholls and Paul Maurice met as Aston University students before they decided to take the plunge into the traditionally female-dominated industry.
Now products made by their firm, The Little Green Sheep, are on sale at some of the most exclusive baby stores in London and the UK.
Mr Maurice said: “The buying experience of anything we sampled was so stale that we knew a company that was warm, open and approachable, with an enjoyable buying experience, would succeed.
"That’s why everything we sell is gift wrapped. It may just be a sheet to Joe Public, but a parent doesn’t want the first blanket they buy their baby to arrive in a cheap plastic bag, you want it to feel special.”
The pair are now planning a chain of baby boutiques to supplement the website at www.thelittlegreensheep.com.