Imaginative ideas are encour-aging businesses to commit not only money but time to Arts-Fest, the UK's largest free entertainment festival in Birmingham.
Bands of volunteers are needed to support the festival that hits the streets, squares, theatres, pubs and open spaces from Friday 8th to Sunday 10th September.
But organisers believe that rather than just offering sponsorship packages to businesses there are other ways that employers can support the festival.
Sarah Allen, Marketing and Sponsorship Officer for Arts-Fest, said: "We believe companies will be able to see the benefits of supporting the festival and the artists who are showcasing their work."
Hundreds of performers from the world of music, dance, theatre and film come together for the festival that attracts over 120,000 each year.
Each year ArtsFest puts a call out for volunteers - last year more than 150 came forward from cleaners to accountants.
The festival is funded by Birmingham City Council, Arts Council England, European Development Fund, Advantage West Midlands and Urban Fusion.
The organisers work in part-nership with the arts organisations and artists of Birmingham offering the public tasters of the cultural programme that is on offer all year round.
Sarah said there were a wealth of opportunities that will not only help the festival organisers but businesses get involved in city life.
"This year we are hoping that rather than just coming forward on an individual basis there will be businesses prepared to look at ways whole groups of employees can get involved.
"It is a wonderful way to encourage team building and get everyone out of their office and come together to do something together.
"They may have particular skills or talents and see how
this can support the ArtsFest.
"We not only need sponsor-ship but people and this will be
an excellent way of raising the profile of a company while having fun.
"Businesses often see the need to get involved but may not have the time or take opportunities. ArtsFest is a way of taking on a project but being clear about what work will be required - it would inspire staff and show customers what the business is prepared to do for the wider community."
Volunteers are required to work in a variety of exciting roles such as looking after artists, marketing and promotion and production roles between now and the event.
Some companies already circulate festival information on the business Intranet and others encourage employees to help highlight particular events.
Volunteers are still being recruited on an individual basis and Sarah said: "We are really open to different ideas.
"We hope businesses will get in touch, so we can discuss how we can work with them to make ArtsFest continue to be so successful."
Businesses can contact Sarah on 0121 675 5615 for more information. n If you are interested in becoming an ArtsFest 2006 volunteer please contact Rose Manley on 0121 464 8310.
Full programme details will be available later in the year.
For up to the minute information about ArtsFest join othe mailing list , visit the ArtsFest website at www.artsfest.org.uk or call the ArtsFest Office on 0121 464 5678.