Former newsreader Anna Ford was forced to defend her role at Sainsbury's yesterday after shareholders questioned her appointment as a director.
The 62-year-old was named as a non-executive board member in May and charged with helping to improve the retailer's image on environmental and social issues.
Ms Ford had stopped presenting the One O'Clock News a week earlier. She previously worked on ITN and helped set up Breakfast TV.
At the company's AGM, Ms Ford was heckled by one shareholder and questioned by other investors over whether she was qualified to deal with issues facing the firm.
One shareholder accused the ex-Tomorrow's World presenter of being "yesterday's news", while another said the role was secured because of "not what you know, but who you know".
Ms Ford, who will earn £45,000 a year in the part-time job, defended her role at the supermarket chain and highlighted experience dealing with the public and companies across the globe.
She said: "I've also done the family shop every week for years, I know what it is like to be a customer."