Hustler - the erotica store which opened in Birmingham last year - is no threat to the nearby branch of Ann Summers, the founder of the chain claimed yesterday.
Jacqueline Gold, daughter of Blues owner David Gold, said the 6,000 sq ft store on Birmingham's High Street had not impacted on Ann Summers stores in the city centre.
"Hustler hasn't impacted on our sales in Birmingham at all," she said. "We are a trusted brand and have worked for 25 years to develop that.
"To look at it positively, it is flattering that other companies have tried to copy us."
Hustler's £4.7 million Birmingham store was launched by American porn baron Larry Flynt last year.
At the time it was hailed as the UK's largest ' erotic emporium'.
"When we heard that Hustler was launching, we went into our Birmingham stores and made sure that they were the best that they could be," Ms Gold said.
"It wasn't that we knew it would be a threat, but there was a factor of the unknown.
"We got merchandisers in and supported our staff and the effect on sales has been brilliant."
Speaking at the B2B Midlands small business event in Coventry yesterday, Ms Gold said that Hustler had been aimed at a different, male orientated, market.
"Hustler Hollywood was born out of the Hustler magazine, which is aimed at men, whereas Ann Summers is aimed at women."
Ann Summers, which has 123 high street stores in the UK, Ireland, and Channel Islands, says 80 per cent of its customers are women.
The group has recently launched in Spain.
Ann Summers, which has notched up annual sales of £155 million, caused a stir last month after launching 'peep holes' in its changing rooms, to allow men to watch their partner changing.