It seems that even in the most competitive of markets an early stage business can thrive if it finds its niche.
DVD UK has done just that, speeding past the big boys in the early days of DVDs, to go on to specialise in music DVDs, leasing the rights to around 60 titles from artists including The Charlatans, Paul Weller, Blondie and Elvis Presley.
It also has a small feature film element, with the rights to around 25 old drive-in movies.
Sean Read set up the company after years of experience in the entertainment realm, selling his small chain of video shops to fund further ventures.
"I started wholesaling to other video rental shops and after four years I thought there must be a way to acquire the rights."
He decided to specialise in a niche that would not get crushed by the big Hollywood studios.
"At the very beginning we had 12 titles in the music market on DVD," says Sean. "That was 28 per cent of the market."
Even today, in a more mature market place, the company is still in the top ten companies for its music segment.
This position was helped by a prominent early signing.
"I looked at the band managers trying to sell their latest release and picked up our first project - Voodoo Lounge by the Rolling Stones. By releasing that it made other people look at us."
The Evesham company has since gone on through steady growth.
Sean maintains a "tight ship" with three staff, and most of the necessities from art work design to pressing the discs are outsourced.
With last year's turnover reaching £1.8 million and its film assets worth some £1 million Sean is now looking to accelerate the company's development by raising money through Advantage Business Angels.
"The trouble with banks is they are useless unless you put your house and a pint of blood on the line. They're just not interested in expanding the business, but we've had a very good response from Business Angels."
The company, which has been profitable from day one, is looking to raise £500,000 - a sum that would secure any investor or investors a substantial chunk of the business.
"With that investment we could buy ten to 12 new programs, taking the turnover to just under £ 3 million."
Sean is hopeful that he will raise the money.
"People find it quite impressive that we have grown the way we have over the last five years, and can very easily grasp how the company works. We run a very efficient small company and a number of our products have won good chart success."