Journalist and presenter Adrian Goldberg has unveiled plans to launch a website hosting investigative reports and hard-hitting documentaries.
He is quitting his breakfast radio slot on BBC WM to concentrate on the project which is due to be launched this summer.
He described himself as "on a mission" and said he hopes the initiative will create and sustain jobs in Birmingham and the region.
Mr Goldberg and a network of contacts are building a website called thestirrer.com and launching his own production company, Kick in the Grass.
The website will carry investigative journalism from Mr Goldberg as well contributors - and crucially provide a vehicle for downloads of Kick in the Grass documentaries.
He is aiming to crack the dilemma facing all commercial websites - to gain revenue in the face of free content from rivals. At this stage he estimates the cost of downloading a documentary would be no more than around £6.
He said: "Somebody at some stage is growing to crack this. If the product is unique, I think it will work.
"The aim is to grow the business organically. I could easily have gone away and got finance for this but I aim to grow the operation as demand increases."
His first Kick in the Grass documentary is in production and focuses on the takeover by the American Glaser family of Manchester United.
It also highlights broader issues in football and the way fans across the UK have been treated by "ever distant" clubs.
West Brom fan Mr Goldberg said the production's costs were around £6,000, considerably less than a documentary by existing mainstream operations.
He aims to produce one or two annually and said the the technique was "not about pretty pictures, but more of a 'guerrilla style'."
The first production will premier at the Midland Arts Centre on August 18.
The website will be launched in mid-summer.
Mr Goldberg, who lives in Birmingham, said: "I'm absolutely passionate about this, I'm on a mission. Sadly in this region we have lost a lot of manufacturing and we need to re-skill and tool up for today, and the future, in the digital age.
"I intend the project to stay in the region, to create jobs in the region and be sustainable in the region.
"I want my daughter to grow up in an area where the future is strong and vibrant."
Mr Goldberg said he also hopes to host a weekly BBC WM radio programme and was aiming to continue with his BBC1 Midlands Politics Show slot on Sundays.
One of his previous documentaries, called the Whistleblower, was likely to feature on the website as a free initial download, he said.
Mr Goldberg is a prominent broadcast figure in the region having become widely known for his role as an investigative reporter on BBC One's Watchdog.
He has presented many other television programmes including BBC One's Health-check, BBC Breakfast News and World Cup Desk as well as introducing programmes on BBC Radio 4, BBC Radio Five Live.