Mark Adcock has taken over as president of the Southern Staffordshire Chamber of Commerce and Industry.
He succeeds Sue Arnold. Mr Adcock, head of the family law firm Adcocks, has been the Chamber's vice president for three years, as well as being the inaugural president of Lichfield Chamber of Commerce and Industry.
He becomes only the third president to head up the SSCCI and his election is the second major change at the top of the organisation this year following the recent appointment of Peter Reid as new chief executive.
The chain of office, which features images depicting the four divisions which make up Southern Staffordshire - Cannock Chase, Lichfield, Tam-worth and Burton - was handed over by Mrs Arnold, following her three year tenure.
Mr Adcock, aged 52, said the area had the potential to become one of the economic lynchpins of the Midlands.
"A wealth of opportunities lie ahead for the area and I am looking forward enormously to the challenges. It has a lot going for it and I know already from my dealings in Lichfield that businesses are ambitious and are striving to be successful."
Adcocks has offices in West Bromwich and Lichfield.
He is the third generation of the family to be connected with the practice, which can trace its roots back to 1910.
He is in the process of converting it from its private client base to deal predominately with specialist property and commercial work.
His connections with the Sandwell business community remain strong and in addition to his work in Southern Staffordshire, he has also served as vice president of the Dudley and Sandwell chambers, been a non-executive director of the enterprise agency Sandwell Enterprise and remains a trustee of the Sandwell student award scheme.