England fans willing their heroes to lift the World Cup are being offered the chance to adorn their wheelie bins with the Cross of St George.

The patriotic stickers are the brainchild of Shropshire entrepreneur Adam Bird, above, who has already produced 100,000 of the "bin bling" flags and taken 300,000 orders. Mr Bird from Telford is proud that his product, which can also be displayed on cars and vans, is being printed in England, at nearby Hortonwood.

The 36-year-old, who has tied up a major deal with Asda, dreamt up the stickers after spotting that someone had painted a smiling face on the side of their wheelie bin.

"It cheered me up, and I thought it would be a fantastic way to support our boys out in Germany," the businessman said.

Just six weeks after his brainwave, Mr Bird is now in talks with other super-market chains to distribute the stickers, which boast the optional extra of a bulldog and cover the front and sides on any standard wheelie bin.

The entrepreneur, who borrowed money from friends and family after a bank refused to help fulfil his business ambitions, has set up a website, www.bintastic.com, to promote the flags.