An ultra-niche manufacturer led by motorbiking legend Carl Fogarty is hoping for better fortunes on the track after developing a new engine management system.
Foggy Petronas Racing, based in Burton-on-Trent, has already left its mark on the Superbike World Champion-ship and is hoping for even bigger things after enlisting the support of the AWM and ERDF-backed Accelerate programme.
The company has received £5,000 towards its development work on a new wiring loom.
Since retiring from competing in 2000, Foggy, as he is known to his fans, has been using his years of experience to launch his own racing team.
"This new engine management system controls and makes constant checks on essential functions" said Carl, who racked up seven World Championships in his 12-year career.
"The equipment controls all of the electrical supply to the bike and allows us to collect information on performance and subsequently make improvements when the rider comes into the pit-lane."
Since suffering a shoulder injury in 2000, the world renowned racer retired from the grid and focused his efforts on creating his own winning team.
With Malaysian oil giants Petronas on board as key sponsor, Carl and the team - which employs 18 people - set about creating a new bike.
Jack Valentine, team manager, said: "We literally started from scratch, with a new bike, new facilities and new staff.
"We've always had a great team on board and the support from Accelerate has reinforced this by allowing our engineers to work with consultants to learn, develop and excel.
"We are committed to continuous development and precision performance and we knew that by refining the wiring loom, we would be able to raise our game and make serious podium challenges."
The team has been struggling in this year's championship, with its 900cc machines being outpaced by the 1,000cc models now allowed into competition.
But the new loom and engine management system is allowing it to hold its own in practice sessions and could bear fruit when the team produces a 1,000cc bike next year.
Mr Valentine said: "The biggest problem we have had is that two years into our project, the rules were changed to allow bigger bikes to races.
"From 750cc four cylinder and 900cc three cylinders bikes, they are now allowed 1,000cc four cylinder bikes.
"So we had to work really hard on the development side to keep us competitive."
The new system, which regulates fuel consumption and ignition, improves control of the bike by better consistency of power, and prevents wheel locking. Mr Valentine said: "Since we started using this system on our bikes, it has made a tremendous difference.
"We have managed to to cut off two seconds of our average lap time in practice, although because we are 100cc smaller than the other bikes, it is still hard to compete with the others in the races.
"It will definitely help our performance when we move to a bigger bike next year."
Ian Kiley, Accelerate adviser at Business Link Staffordshire, said it was a perfect example of how manufacturing in the West Midlands is moving towards the value added end of the market."