A south Birmingham neighbourhood is set to be transformed if an ambitious multi-million-pound regeneration project is given the green light.
Helical Retail and partner Mucklow are poised to submit plans for a 33-acre development in Tyseley that would include an Asda superstore and shopping centre, an industrial business park, a new link road and new homes.
It is estimated that around 1,000 jobs will be created and a further 500 jobs during its construction.
The economic driver for the project is a 13-acre retail development with a 71,000 sq ft Asda supermarket at its heart.
The £60 million retail scheme would be built on a site currently occupied by Eaton Electric and the Engineering Employers’ Federation (EEF) in Reddings Lane, with both relocating to the newly-developed 250,000 sq ft Signal Point site opposite.
Signal Point would be located on a redundant brownfield site owned by Mucklow, whose plans to develop the site have been put on hold due to the recession and problems with access.
Between 40 and 50 new homes would be built on a five-acre site which would also allow for the creation of a new area of parkland.
Key to the scheme is the development of a new road linking the main Warwick Road and Olton Boulevard West, which would enable easy access to Signal Point.
Robert Birch, spokesman for Helical Retail, said: “For decades Birmingham City Council has been trying to get a link road between Warwick Road and Olton Boulevard and in order for Signal Point to be developed the new road is essential.
“The retail scheme will fund the new road and the new road will release Signal Point and act as a catalyst for its development. Retail generates the value which makes this all happen.”
Although the regeneration scheme is a private one, the two developers now own all the land and have already lined up a major housebuilder to build the new homes planned.
“This is a big deal for Tyseley and Birmingham,” added Mr Birch. “Tyseley does not have an identifiable centre and we hope this regeneration is really going to put it on the map.”
The new Asda store, similar in size to the one being built as part of the Shirley Parkgate scheme, is expected to create 350 jobs with an estimated 200 jobs also being created on the retail site. The Signal Point site is expected to create up to 500 jobs, in addition to around 250 Eaton and EEF employees relocating.
Helical Retail and Mucklow aim to submit a planning application at the end of November and say they have already started engaging with local stakeholders
“It is a rare opportunity, I have never seen one like it before and I would like to think the local community are going to like it,” said Mr Birch. “There are a lot of things we need to sort out and it will be a genuine consultation in terms of letting people have their say and us taking that into account.
“I think there is going to be strong community support and we are keen to make sure the right thing is done.”
He added that they hoped to offer local businesses the opportunity to be part of the retail development, which he said was sorely needed in the area.
There are also hopes the project can get under way as soon as possible.
“Here are a couple of developers who can genuinely deliver this and create jobs and improvements for Tyseley,” said Mr Birch.
“It is on the drawing board but we have the ability to deliver it and want to get on with it.
“There are probably dozens of similar schemes that get nowhere but this seems to be one where all the ingredients are there and we have a great partner in Mucklow.
“We want it to go before planning early next year. If it’s approved we could be on site by the end of next year, or even autumn and it would be an 18-month to two-year build programme - so it could be delivered by the end of 2014.”
A number of local companies have already been engaged with architects and lawyers based in Birmingham and structural engineers from Redditch. Helical Retail is a joint venture between UK property company Helical Bar and Solihull-based Oswin Developments.
Mr Birch said it is hoped Signal Point will prove an attractive proposition for manufacturers looking to relocate.
“There has been a return to manufacturing,” he said. “Pre-recession it would have been 80 to 90 per cent of the market was distribution but it has completely turned around, it is now 80 per cent manufacturing, which means jobs.. We see it as being attractive to manufacturing.”