Hyatt Regency Birmingham has said it is reaping the benefits of its recent £4 million refurbishment with an increase in overall sales.
The Hyatt said sales had increased 15 per cent in the first quarter of 2005, compared to the first quarter of
However, the hotel did not release financial figures for the period.
According to the company, occupancy was also up on last year with the percentage of occupied rooms reaching 71.5 per cent in the first quarter of 2005 compared to 66 per cent in 2004.
The makeover of the 24-storey hotel saw a complete image overhaul including upgraded facilities in its 12 guest suites, 307 rooms and public spaces, the refurbishment of the Aria restaurant and a new health and beauty spa, Club Active and Champagne and cocktail bar, Bar Pravda.
One of the biggest increases has been in food and beverage sales, the company said, with the expansion and new frontage of Bar Pravda achieving a 47 per cent increase in sales on the same period last year.
Clifford Grauers, general manager of the hotel, said: "Regular guests have commented very positively about the refurbishment and the continuity of the decor throughout the hotel.
"We are thrilled with the response and the subsequent increase in trade and look forward to welcoming new guests and business alike."
The first four months of 2005 have seen a steady uplift in sales performance at corporate hotels in the UK, according to the latest figures from HotStats, the monthly benchmarking service from TRI Hospitality Consulting.
Thanks to an earlier Easter this year that saw the festival fall in March compared to April last year, the month of April produced strong figures, year-on-year.
In both the provinces and in London revenue per available room increased by a double digit percentage, 11.5 per cent and 12.6 per cent respectively.
That saw provincial hotel revpar hit £47.77, room rates were up 8.1 per cent to £95.64, while occupancy was ahead 3.1 per cent at 78.7 per cent.