Midlands based technology-company 3rdi says it has had an amazing six months – which includes winning the 'New Concept' award at this year's Mustard.uk.com Gold Awards and moving into international and wholesale markets.
Paul Rogerson, managing director of 3rdi, which it headquartered at the Pendeford Business Park, Wolverhampton, said: "It has been a busy few months for the company. Since launching in September 2006, the system has really captured the imagination of consumers and is continually gaining momentum."
The company says its system allows users to keep an eye on their possessions via their mobile phone through a small camera that can be positioned anywhere to watch over anything of value around the home, in the garage or even in the car.
But with such a quick turnaround from conception to production, the process to get it to market has been stressful and often quite demanding.
Mr Rogerson said: "Our hard work really came into fruition in September of last year when we began speaking to Yorkshire Bank. We wanted to launch into the market as soon as possible but we were aware that the channels for becoming a trading company can be quite long.
"However, by working closely with Caroline at Yorkshire Bank our application for a funding was completed quickly without any problems or delays while our merchant services – which can take up to three months to be approved and received – came through without any hassle thanks to the strength of our business plan and the support of Yorkshire Bank."
Caroline Luxmore, a Birmingham-based business partner at Yorkshire Bank, added: "The speed with which Paul wanted to get out into the market place was difficult, but he came to us with a lot of enthusiasm, a strong management team and an excellent business plan so we were eager to help him.
"Under normal circumstances, it can take a while to get a start up business up and running but through sheer hard work and determination the company was ready to trade within two months."
The new system was recently featured on ITV's This Morning programme, which resulted in it being trialed with a local police service and interest from distributors in Europe.
Mr Rogerson added: "Bringing something new into the marketplace is never easy but with the help of Yorkshire Bank and our other partners, we are now poised for further growth and development within the UK and International markets."
Caroline said: "We are extremely excited and proud to be working with 3rdi. The company has been effective in turning an innovative idea into commercial reality through sustained sales and good business practices. By maintaining a close relationship with the management team, we are sure the company is poised to succeed."
