Experts from the Jewellery Quarter have developed groundbreaking software which enables shoppers to “try on” jewellery and clothing using 3D technology.
The project evolved from a link-up between jeweller R. Holt & Co of London’s historic Hatton Garden district and Birmingham City University’s (BCU) Jewellery Industry Innovation Centre, School of Jewellery, and has been shortlisted for a Lord Stafford Award.
The company approached BCU to help increase sales by looking for an innovative way to respond faster to customer requirements.
Recent graduate Lynne Murray worked with the business to develop software that enables customers to see how different designs of jewellery look prior to production in real time as though looking in a mirror.
Since then, Ms Murray has used the software as the basis to launch Holition as a spin-off from Holts to take the product to a wider global market.
Ms Murray, who is now brand director at Holition, said: “By themselves, the company lacked the expertise and experience in transferring high and new technology systems into a traditional industry.
“This is where the collaboration came into its own as I was able to use my skills and the resources at the Jewellery Industry Innovation Centre to develop a system which has made a massive difference to the company.”
Holition now employs 15 full time staff and has established two further spin outs, Holition Travel Retail and Holition Clothing. Holts and Birmingham City University have now been shortlisted in the Best Knowledge Transfer Partnership category at the Lord Stafford Awards, at the Ricoh Arena on November 15.
The awards were set up to showcase collaborations between business and academia in developing innovative products, processes or services.