The country's first video mobile network, 3 UK, has struck a new deal with record label Sony BMG Music Entertainment which will give more than three million customers access to full-length audio tracks from stars such as Britney Spears, Usher, Charlotte Church and Oasis.
It was the first mobile network to launch fulllength music videos over mobile in August 2004 and
has since recorded a number of firsts, including when Robbie Williams launched his single Misunderstood on 3 ahead of TV and radio.
Natasha Bedingfield and Rooster, both Sony BMG artists, were also the first to stream their concerts live over video mobiles to 3 UK's customers.
Bob Fuller, chief executive of 3 UK, said: "Music is one of our most popular services and through this agreement our customers can enjoy the very latest audio tracks from Sony BMG's top artists.
"Our knowledge and experience in the 3G mobile market means that we're able to develop close partnerships with content providers such as Sony and EMI.
"Our customers are telling us that they want to be able to download music tracks directly to their phones and our focus now is on extending the choice that we provide."
Sony BMG represents more than 1,000 artists worldwide and sold more than 90 million albums globally last year.
Clive Rich, head of the music label's futures division, added: "3 is leading the way in creating a comprehensive mobile music service, and we are really excited to be giving their three million customers access to our artists."
