Birmingham International Airport has begun the search for a new chief executive - by offering a £200,000 salary to the right person.
Advertisements for the job, placed in national newspapers yesterday, say the successful candidate must be a "compelling and charismatic leader" with the ability to energise staff and deliver business transformation.
London-based head-hunters Russell Reynolds Associates say they are looking for a strong CEO to lead and drive the airport through an exciting phase of growth and development.
The new person at the top will be responsible for overseeing the extension of the main runway and doubling passenger numbers over the next 10 years.
The advertisement makes it clear that airport shareholders want a new emphasis on marketing and PR in order to achieve passenger growth numbers.
BIA does not have a chief executive at the moment.
The airport is being run by Joe Kelly, who took over as acting managing director a year ago following the death in a car crash of Richard Heard.