Developments in southwest Birmingham look set to see nearly £1 billion ploughed into the area, a senior councillor has announced.
Birmingham City Council cabinet member for regeneration Ken Hardeman welcomed public consultation on a scheme by Sainsbury 's for a £300,000 development which could create 1,000 jobs in Selly Oak.
And he said the project comes alongside the huge superhospital project which will benefit the area and pump major investment into the area.
The proposal by Sainsbury's builds on a previous plan to breathe new life into Selly Oak's former Battery Works area, and would be one of the biggest schemes of its kind in the city.
The supermarket giant is set to seek permission for a 98-bed hotel, and 380 apartments in two complexes at Selly Oak's " Triangle" site - and expand on its earlier plans for the former Battery Works site.
Overall the project would create a 54-acre site with a waterfront residential and shopping area as its centrepiece.
The scheme is on show at exhibitions at the Sainsbury's store and at other locations in the area.
Coun Hardemen said: "This will be a major contribution to the regeneration of this key site in the south-west of the city.
"It will bring forward a major mixed use development and also help to deliver the long-awaited Selly Oak Relief Road.
"Together with the new hospital this scheme is pumping nearly £1 billion worth of investment into the area, creating new jobs and new homes and dramatically improving the public realm."
The new £521 million superhospital is set for the site of the current Queen Elizabeth Hospital in Edgbaston.
It will replace the QE along with the Selly Oak Hospital and the Queen Elizabeth Psychiatric Hospital.
