Around 1,800 staff at collapsed off-licence chain Unwins were put out of work after administrators closed its remaining stores.
KPMG said 400 staff were made redundant on Monday and 1,400 lost their jobs yesterday after last-ditch talks to save the 168-year-old firm broke down.
Joint administrator Myles Halley said the company was making excessive losses and had no stock to continue to trade.
He said: "I appreciate it is a particularly difficult time of year to announce such news but we have no alternative but to cease trading and make these redundancies."
Accountants KMPG were called in as administrators on Monday by Unwins' main creditor, HBOS, when it lost patience with attempts to rescue the company.
It follwed the breakdown of last-ditch talks with potential suitors in a bid to save the firm.
Unwins, which is based at Dartford, had a drinks wholesale business as well as its chain of off-licences. It was a family-owned business until March, when it was sold for £32 million to DM Private Equity.
In recent weeks, Unwins put a number of stores up for sale while others were closed. Difficulties for Unwins have been stacking up as supermarkets nibbled away at its margins.
The company had been working with corporate restructuring specialist Kroll in an effort to attract interested parties.
Rival off-licence Wine Cellar had been touted as the most likely buyer, while Castel, the French owner of Oddbins, was also thought to be interested.
Off licences have been hit by increased sales of wine, beer and spirits at supermarkets and Unwins had suffered a number of losses in recent years.
It was predominantly focused on London and the South-east, but was hurt by people travelling to France on "booze cruises".
It was planning to make more than 100 managers redundant before it went into administration. ..SUPL: