One of the country's leading toy distributors is backing a proposed £10 million industrial warehousing development that will create approximately 100 new jobs in Wellesbourne, Warwickshire.
CPD Logistics has agreed to take two new units of 100,000 sq ft and 60,000 sq ft on the site adjacent to their headquarters - an Astral Developments' scheme.
The firm, part of Amethyst Group, employs around 250 at 11 distribution warehouses at Wellesbourne and Long Marston. Employment is boosted to around 350 from September to December each year with the seasonal surge in the toy distribution market.
Steve Booker, managing director of CPD Logistics, said: "This is a significant development both for ourselves and the local community in which we recruit.
"Amethyst has chosen to invest in Wellesbourne in preference to the numerous sites it runs across the UK, and this is a terrific vote of confidence in CPD Logistics and the people who work for us."
Amethyst is one of the top 20 contract logistics providers in the UK with operations in Lichfield, Burton-on-Trent, Leighton Buzzard and in South Wales and Kent and over 1,000,000 sq ft of warehousing.
CPD Logistics was acquired by Amethyst, the UK arm of the Japanese trading and technology giant Itochu, in October 2003. Itochu has over 600 trading companies worldwide.
The company is the UK's leading third party distributor of toys, handling products for Bandai UK, Famosa, Leapfrog Toys (UK), Nikko UK, Paul Lamond Games, Ravensburger, Vivid Imaginations, Smoby, Gibson Games and Zak Designs.
Amethyst's consumer products division has its headquarters in Wellesbourne and concentrates on the toy industry, consumer and leisure, pharmaceutical and healthcare sectors.
The application to develop 160,000 sq ft in two units for occupation by CPD Logistics has been submitted by Astral Developments based at Dickens Heath, near Solihull. It is to be considered by the planning committee of Stratford-upon-Avon District Council on January 10.
CPD and Amethyst are being advised by Stratfordupon-Avon commercial surveyors Allen Seddon, who are acting jointly with Colliers CRE's Birmingham office.
Allen Seddon partner Simon Allen said: "This is a very important development for CPD Logistics and the Wellesbourne community.
"We have addressed earlier questions of the proposed roofline of the new buildings and also landscaping. The new development will be heavily screened from those living opposite."
Munster Joinery (UK), which operates on a nearby site has already been given permission for a 10m high extension. n Stourbridge-based media group Galleon Holdings has picked up a new toy promotion.
Its Croco Worldwide Sourcing subsidiary has clinched a contract to supply 44 million items for a leading US global food and beverage business. The contract is worth £705,000.
Galleon said the promotion was based on a major US theatrical release and covered six European countries.
Stephen Green, Galleon's chief executive, said: "Croco has secured increasingly larger orders over the last 12 months and we expect this trend to continue.
"The recent further investment in the division allows us to fulfil such orders more efficiently and more profitably."